Job Brief (Primary Responsibilities) The Country Manager Canada will be responsible for all sales and business-related activities in Canada.
The Country Manager Canada will be responsible for all sales and business-related activities in Canada. The primary focus will be to create a strong brand, high product awareness and to establish the need to drive adoption of INTERCEPT Platelets, Plasma and RBC in the region. The Country Manager Canada will provide support and services to customers in Canada, ensuring an effective interface between the Customer and Cerus internal processes to maximize customer satisfaction and build customer loyalty. To accomplish this, a number of key responsibilities are listed: Primary responsibilities
Responsible for achieving sales within the territory according to budget (plan); pro-actively proposes contingencies in case of deviations. Supports the achievement of Cerus’ overall sales goals.
Establish the INTERCEPT sales targets and continue to create or reinforce the awareness and adoption activities:
develop the annual sales implementation plan.
participate in the development of the regional marketing plan.
Proposes, plans, and coordinates Government Affairs and Market Access activities in close cooperation with internal functions as well as consultancies as applicable.
Leads all account related activities and closely collaborates with the Deployment Team members to ensure full customer satisfaction.
Interface with customer accounts for all routine commercial exchanges.
Plan and execute a regular visit calendar for current and new customers.
Support and follow-up to the Sales process, specifically obtaining purchase schedules from the account, maintaining orders status, working with Customer Care (e.g. linguistic and logistics support) to ensure the timely delivery of products and services to the customers, maintaining an estimated balance of local customer stock inventories, number and status of illuminator devices, etc.
In collaboration with Marketing and Scientific Affairs, develop and support the tactical marketing activities in Canada, including managing the organization of congresses, local symposia or roundtables, creation of local materials as necessary, implementing advertisements and ads campaigns locally in Canada, and interfacing with local service providers.
Communicate appropriate and accurate sales and logistic forecasts monthly.
Take ownership and accountability for commercial tenders, contracts, and service agreements in the territory in line with company policies.
Populate and update information linked to the accounts into salesforce.com. This includes individual customers and the marketing information.
Support INTERCEPT Platelets, Plasma and RBC:
prepare regional publication/communication plan and ensure execution is taking place.
obtain information to develop and update the regional marketing plan.
Monitor and communicate trends in the region as well as changing or unmet customer needs.
Coordinate and interface with the EMEA team as well as with the other (cross-) functional teams.
Develop relationships with competent authorities (Health-Canada) in close collaboration with Regulatory Affairs.
Assess and communicate customer requirements for products and service in line with company policies.
Collect customer feedback about products and services, including complaints and ideas for new or modified products, and report this information to management for required action.
Evaluate market potential, opportunities or threats and analyze competitors’ activities by segment/country within the region.
Collaborate with Regulatory and Legal with regards to overall compliance.
Perform other related duties as required.
Qualifications / Requirements / Skills Education and experience
University degree “in medical/life sciences “or a clear demonstration of behavior at academic level.
Proven track record of preferably 10 to 12 years of commercial success.
Thorough knowledge of the Medical Device arena.
Demonstrates personal leadership and commitment.
Displays broad perspective and effective judgment; demonstrates well-reasoned problem solving and decision-making.
Openly shares information; listens to and values feedback; shares opinions and feedback directly.
Works in a collaborative and inclusive fashion; demonstrates effective teamwork in a variety of settings; constructively resolves conflict to achieve goals.
Takes and supports risks; continuously seeks better ways to meet customer needs; challenges the status-quo; demonstrates break-through thinking.
Understands customer needs; applies innovative techniques to meet current and anticipated customer requirements; pursues win/win customer outcomes.
Sets clear direction; establishes plans consistent with that direction; measures progress against plans.
Creates results which optimize Cerus value-creation and execution versus activity.
Demonstrates the ability to translate complex processes in compelling and comprehensive strategies and tactics that are goal oriented.
Demonstrates goal-oriented behavior.
Able to travel up to 70%.
Must be fluent in English and French.
Proficient with Microsoft Office.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.