Supporting the Digital Activation Content in the execution of production and rollout of content for the adidas digital ecosystem (.com, apps, email, acquisition and eCom paid social) across assigned categories. Support delivery of excellence in Content Execution driving eCom Sales, NPS, Brand Awareness, Consumer Acquisition & Retention across own and wholesale digital channels. Enhance the Global toolkit – or develop one directly – to deliver a consumer experience that is:
PREMIUM: inspire love for our brand and desire for our product.
CONNECTED: offer a seamless experience across all consumer touchpoints.
PERSONALISED: delivering the right message to the right audience.
Champion collaboration and integrated processes for assigned category between Planning, Global Business Units, Site Operations, Digital Visual Merchandising, Buying, Global Activation, Consumer Experience and Analytics.
Partner with the Analytics, Media Activation and Consumer Engagement Teams to utilise consumer insights that can better direct content performance.
Contribute to the definition of KPI’s for content across channels and platforms. Inform and monitor the team’s KPI performance.
Facilitate the Test & Learn process and subsequent data driven decision making in the team.
Market contributor of digital content best practice; enable a culture of benchmarking and collaboration.
Assist the team’s monitoring of OTIF delivery targets from Planning and Global partners and adjust available resources as required.
Ensure identified content gaps in global toolkits are filled by the team, briefing additional content requirements and taking direction from the Digital Planning team.
Manage the implementation of the adidas digital content plan in partnership with relevant stakeholders, such as Site Operations, providing team approval of content as part of pre go-live testing.
Facilitate escalations to the Manager of Digital Content supporting the team on encountered roadblocks.
Ensure best practice and input into content briefs from the Search Engine Optimisation (SEO) Team.
Knowledge, Skills and Abilities:
Knowledge of technical and creative aspects of digital and mobile.
Understanding of briefing and delivery of digital assets, relevant for each touchpoint across .com, app and email.
Experienced in the operational and technical execution of digital marketing campaigns
Knowledge of creative processes and production requirements.
Familiarity with ticketing and project management systems (e.g, JIRA, Confluence)
An understanding of Brand Marketing content delivery needs, solutions and processes.
Fluent in English both verbally and written.
Strong communication and presentation skills.
Resilience and solution orientated attitude.
Can independently prioritise and manage workload; works well under remote management
Brand Activation teams (Digital Planning, Consumer Engagement, Media Activation, Newsrooms).
Europe eCommerce team (Site Operations, Analytics, Consumer Experience, Buying & Digital Visual Merchandising).
Global Digital teams (Content, Digital Activation, Growth).
EU Digital. Content Agency.
Requisite Education and Experience / Minimum Qualifications:
1 years + broad marketing/digital experience with exposure to global clients and/or a mix of agency and brand-side experiences, preferably with digital content expertise.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.