Your mission Are you a content king or queen looking for a new challenge? We are looking for a Content Marketeer to join our rapidly growing team as we expand across Europe. Sensorfact is a sustainability start-up, selected by Techleap’s Rise Program for battling climate change. We have a passionate, entrepreneurial and international team with high ambitions – and we cannot wait to welcome you! Our growth so far has come primarily from a successful outbound sales strategy. Now, our goal is to accelerate with a comprehensive inbound lead generation program. We are establishing a best-in-class marketing function that is supported by a healthy budget, software & tooling and our management team. As our Content Marketeer you will play an essential role in helping us become a market leader. You will be responsible initially for demand generation through owned and earned channels. Your remit covers:
Being accountable for planning, developing and implementing an effective content strategy;
Increase the organic and social traffic and expand our network by increasing the number of social followers;
Carry out audience research by interviewing customers, and collecting customer information from the regional sales teams;
Creating thought leadership pieces (from initial copy development to asset production) such as whitepapers, webinars, checklist, insights reports and other tailored marketing assets to keep Sensorfact front-of-mind throughout the sales cycles;
Writing, coordinating, copy editing and publishing website content, social posts, and blog articles;
Ensure all content is on-brand, consistent in terms of style, qualified and tone of voice, and optimized for search and social promotion;
Working with the Digital Marketing Specialist to set-up growth marketing campaigns;
Play a senior role in creating a high-performance marketing machine.
Your profile This is what you bring to the table:
2 to 6 years of working experience in a similar role (experience in a B2B enterprise or SaaS company is a plus);
Excellent at creating insightful written content that resonates with our target audience (design experience is a plus);
Search engine optimization (SEO) skills;
Strong organizational skills and attention to detail;
A passion for writing, storytelling and editing;
Proficient in analysing traffic and performance data using Google Analytics and Hubspot (or similar CRM) to gain insights and facilitate data-driven decisions;
Working in a growth team is a plus;
Near native English writing and communication skills;
And most importantly, your personality! You love what you do and you value energy, positivity and creativity.
Why us? You can expect a full time position (32-40hrs), money, pension, lunches, working from home, team activities, training budget – the usual. We share an open, data-driven, and transparent company culture, where you will become part of a tight-knit team. Our office is located in the center of Utrecht, a short walk from the central station. We’ll provide you with an NS-business card or cover your travel expenses to get there. We know how incredibly important it is to have the right tools. Any hardware or software you need to get your job done: great monitor, the best laptop, standing desk – you’ve got it.
About us About Sensorfact Our mission is to reduce energy waste in industrial companies. We do this by making energy saving easy. Therefore, we have developed a plug & play Energy Management System that consists of wireless sensors and a clear online platform. Our algorithms analyse the data and detect potential energy savings. This way we help our customers to reduce their energy bill by 5-10%.