Location:
Amersfoort, NL

Job Family: Marketing
Country/Region: Netherlands

Consumer Marketing Manager OC

The Consumer Marketing Manager Ostomy Care (OC) has an entrepreneurial role in understanding the needs of our consumer customers and translating it into an executional plan. Coloplast is looking for an energetic person that is genuinely interested in our customers and is able to drive our commercial agenda, The role is analytical in the sense of understanding consumer needs, performance management and translating this into action.

Based on solid analysis we expect the Consumer Marketing Manager to come with creative concepts to activate people with an ostomy to engage with Coloplast and provide our products and services solutions along the way. To be successful in the role, relationship management with ambassadors, patient associations and advisory board is a key component of the job.

About the department

You will be part of the Ostomy Care marketing team, but also have active cooperation with the Consumer Marketing Manager for Continence Care, the Online Marketeer and Commercial Excellence Manager. You will also be an active member of the Expert Panel in HQ.

The job

As a top priority, you will be developing the consumer agenda for ostomy care by understanding and researching needs of consumers which leads to recommendations to improve performance (e.g. business opportunities, service and products improvements). You will drive active relationship building with key influencers (e.g. ambassadors, patient associations, advisory boards, etc.). Driving lead generation through effective, omni-channel marketing campaigns is familiar to you. You are also responsible for monitoring execution and target achievement on campaigns with consumer sales department and reports campaign results to all relevant stakeholders.

Qualification

Bachelor or Master degree;
Minimum 4 year experience in Consumer Marketing, preferably in a consumer sales organization;
Solid experience in online marketing (SEO, SEA, Social Media, e-mail, …) and offline marketing (Print, TV, …)
Experience with Marketing Automation platforms such as Eloqua;
Proficient computer skills including MS Office (Word, Excel and PowerPoint) and CRM databases;
Good spoken and written Dutch and English skills.

Competencies

Analysing;
Formulating strategies and concepts;
Planning and organizing;
Persuading and influencing;
Relating and networking;
Writing and reporting;
Presenting and communicating information.

Recognize yourself and your wishes for a new job? Apply today or feel free to ask Marissa de Wit (HR Manager) at NLMDWI@coloplast.com for more information.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 12.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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