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We are currently hiring for a Commercial Lead PDT in full-time in the Netherlands.
Develop and implement short-, medium- and long-term business plans for the assigned brands of PDT in the Netherlands, to optimize profit, revenue and market share opportunities in the short-, medium- and long-term.
Co-develop the strategic operational plan with the cross-functional team, drive the commercial strategy and tactics execution utilizing OCE and co-creation of initiatives, taking into consideration customer segments and profiles.
Build and manage strong relationships with key stakeholders within the Dutch IG environment to maintain our position in the selected disease areas.
Coach and support PDT Key Account Managers - in-field, during daily activities and in building and executing on OCE account plans.
Coaching & capability development of PDT team members.
Business Strategy and Management
Lead the development and implementation of the Dutch PDT Business Plan including Omni-Channel Engagement Strategy.
Closely monitor environmental changes and create local strategy plan.
Develop, prepare and execute assigned new indications launch strategies.
Identify actions to strengthen product positioning to maximize brand performance. Anticipate and capitalize on stakeholders’ market trends to create a competitive advantage.
Monitor on-going developments in the external health policy landscape and act as a sparring partner and source of information for internal functions.
Establish a financial plan, MRP & LRF based on units, NSPs and total portfolio overview.
Understand, develop and implement pricing & contract strategies used for specific buying groups.
Translate market developments to and manage monthly demand forecast to IG production planning.
Initiate and achieve the above through effective liaising, networking and working relationships with the LOCs and other relevant stakeholders.
Coaching & Capability (OCE) development of team members.
Promote and drive new Agile WoW.
Support KAMs in building and executing on OCE account plans and ensure account plans and objectives are transparent to the whole account team (captured in SMILE CRM).
In-field coaching and supporting of KAMs during daily activities.
Prioritize and manage accounts within assigned territory by assessing appropriate business opportunities through contacts with key decision-makers and important local stakeholders.
Develop and maintain strong, effective and constructive team relationships and KOL networks.
Ensure effective communication with all relevant internal and external key stakeholders.
Identify and raise relevant issues, and propose potential solutions, through the appropriate internal and external channels.
Achieve best-in-class customer focus with significant dedicated time for regular interactions with KOLs.
Implement OCE communication approaches to customers.
Risk Management and controls
Support the BU Director PDT in managing the company’s risk profile including, (where appropriate), Code of Conduct and the Health and Safety performance of the business.
Utilize market insights to assess business risks and opportunities.
Proactively identify brand opportunities and issues that require further analysis and action to create new approaches or new market opportunities.
Operate in a manner that is always in line with compliance and legal requirements and according to the marketing and sales strategies.
University degree in the field of commercial, healthcare or science
Required language skills
Native-level in Dutch
Business fluency in English
Knowledge & Experience
A minimum of 7 years of experience in the pharmaceutical industry, of which ideally 3 years within the immunoglobulin business in the Netherlands
Strong experience and knowledge of brand and pharmaceutical marketing
Proven experience of implementing omni-channel marketing
Experience of building co-created initiatives with key health care stakeholders (i.e. KOLs) in order to find ‘win-win-win’
Demonstrated experience in strategic roles and leadership of cross-functional teams, processes, projects
Understanding of the Dutch health care environment
In-depth knowledge of applicable laws, regulations and codes for pharmaceutical industry in the Netherlands
Understanding the decision-making units and an ability to manage complex and dynamic work
Leadership Skills & Behaviors
Independent, focused, strong executor with high level of initiative in problem-solving
Influence and lead without authority
Pioneering and growth mindset in fast moving environment
Ability to implement strong can-do attitude in diverse teams and new environment
Business acumen and entrepreneurship to develop a commercially robust plan that exceeds customer expectations
Focused approach to align execution with brand strategy and account plans
Communication & strong interpersonal skills with an ability to influence others at high level