By inspiring them with relevant ads throughout their customer journey. No small feat, because with 34 million products, maximizing relevance is where data analysis borders on clairvoyance. You contribute to this ambition with both feet firmly planted in the data and enable 48,000 partner sellers to make informed decisions. E.g., by providing them with actionable insights (data-focused position) and/or by streamlining the advertising journey (the more ‘traditional’ BA role) from a partner perspective.
What you do as a Business / Data Analyst Online Advertising
In this role, you join the team that ‘reimagines’ online advertising for the platform generation and delights advertisers and customers alike with the products on display. Depending on your particular skill set and appetite, you can either assume the role of a ‘classical’ Business Analyst or dive even deeper into bol.com’s gigantic lake of data.
As for the BA position: you will focus on fine-tuning the central hub that enables advertisers to reach an audience of 12 million shoppers in real-time. What are the building blocks of the advertising journey? Do we present advertisers with the right info and options at the right time? How intuitively can they navigate those options? Do we make outcomes abundantly clear, e.g., how a campaign can contribute to brand engagement or sales? You will think through all scenario’s, discuss user stories with developers to get a solid, common view on what could and should be done, align with other IT teams to find that perfect fit, and assist in analyzing and solving questions/bugs/incidents that (almost inevitably) arise. To maximize your impact you often need to embrace an outside-in perspective and not only analyze data, but engage with advertisers proactively.
Or, if you’d rather ‘converse’ with data than human counterparts, opt for the Data Analyst position. This role is no less challenging because the amount of data is vast, as is the variety. Partner with stakeholders to scope, collect, process, and interpret feedback. Translate your insights into business requirements for multiple projects. Conduct cost-benefit analyses to identify the right business choices in the advertising market. Set up A/B tests (with the campaign team) to test hypotheses and audience performance. Extract and analyze data in BigQuery to answer business questions. And keep stakeholders closely in the loop on progress, issues, and opportunities.
3 redenen waarom dit (n)iets voor jou is
Laat zien waarom niet
Laat zien waarom wel
You abhor testing
You go by the ‘I’m always right’ adage, so any testing is overkill
You don’t have a phone
Quantitative input is the only input that counts – initiating the dialogue with stakeholders is low on your to-do list
You think Salesforce is the be-all, end-all solution
To life, the universe, and everything
Your track record speaks volumes
You bring BA / DA (front-end) experience to the table and have extensive experience with the tools of the trade. For the DA position: Excel and SQL experience are must-haves. BigQuery and PowerBI / Tableau / Jira experience are icing on the CV cake
You love the nitty gritty
Diving into technical details is right up your alley, as is working closely with developers and business stakeholders alike
You are dual-focused
You understand that an ad’s success hinges on its appeal to advertisers and audiences alike
This is where you’ll land
You’ll work in the Retail Media Group (‘BRMG’); a rapidly growing digital advertising provider that offers partners, suppliers, and media agencies a unique proposition: serving relevant ads while customers shop. We accomplish this feat with 50+ enthusiastic professionals from a wide range of backgrounds, who each contribute their unique skill set. But mainly, we do this with abundant passion, boldness, and success: retail media is becoming our third online advertising avenue!
Wij creëren een omgeving waarin we de kracht van diversiteit benutten.