Business Analyst Online Advertising

Supercharge the most relevant advertising engine!

As for the BA position: you will focus on fine-tuning the central hub that enables advertisers to reach an audience of 12 million shoppers in real-time. What are the building blocks of the advertising journey? Do we present advertisers with the right info and options at the right time? How intuitively can they navigate those options? Do we make outcomes abundantly clear, e.g., how a campaign can contribute to brand engagement or sales? You will think through all scenario’s, discuss user stories with developers to get a solid, common view on what could and should be done, align with other IT teams to find that perfect fit, and assist in analyzing and solving questions/bugs/incidents that (almost inevitably) arise. To maximize your impact you often need to embrace an outside-in perspective and not only analyze data, but engage with advertisers proactively.

Or, if you’d rather ‘converse’ with data than human counterparts, opt for the Data Analyst position. This role is no less challenging because the amount of data is vast, as is the variety. Partner with stakeholders to scope, collect, process, and interpret feedback. Translate your insights into business requirements for multiple projects. Conduct cost-benefit analyses to identify the right business choices in the advertising market. Set up A/B tests (with the campaign team) to test hypotheses and audience performance. Extract and analyze data in BigQuery to answer business questions. And keep stakeholders closely in the loop on progress, issues, and opportunities.