FrieslandCampina is growing its Professional Business (B2B Food and Beverages) and looking to recruit an experienced Branding and Communication manager to lead Coffee for Europe. This role will be responsible for creating, activating in market, and continuously optimizing the Lattiz plan. About Lattiz Launched in 2015, to date we are in 10 countries, at 14,000 customers via 200 reselling partners. The Lattiz concept consists of a machine, a patented milk product, and related services. We have multiple partnerships with machine manufacturers, resellers, service partners, and subcontractors across Europe which make up its unique system.
This role is critical since Lattiz is one of the key areas for growth for FrieslandCampina Professional.
What we ask
Minimum 8 years in relevant Food/Food Service (preferably in beverages), B2B communication, or Consumer Packaged Goods regional marketing with demonstrated record of achievement and advancement.
Solid understanding of marketing strategy and tactics in a digital-first environment, specific prior experience in brand management or shopper marketing.
Experience in creating content and copy for different digital channels and their specific characteristics
Understanding of UX and CX in the different digital touchpoints
Indirect marketing knowledge/language and conception of activation concepts alongside customer journeys
Customer segmentation/personalization Strategies (experience with dynamic content creation)
Ability to execute in online and offline activities in market centrally
Prior P&L and budget ownership and understanding of accounting principles.
Willingness to travel alone and work flexible hours (e.g. attend Fairs on weekends, if needed).
Local and regional experience is a must, global experience is a nice add-on.
What we offer
Unique company culture of Dutch heritage and international presence
We offer great work life balance, and competitive salary & benefits package so you can enjoy it
Competitive pension scheme, holiday allowance of 8%, end year allowance 3%, bonus scheme 12.5%, flexible working hours and the ability to work from home.
A fulltime workweek of 38 hours with the ability to work 40 hours and take one day off every month
Diverse training and mentoring programs to help you grow on your own professional journey
Exceptional support of cross disciplinary movement within the company to broaden your knowledge and growth paths
A friendly and informal working environment, yet professional team members as sparring partners
Autonomy and trust to create longer term impact that helps bring better nutrition to the world
Free cheese and milk at lunch in the central office, and barista coffee to help you go through your working days with a lot of joy
Brand Stewardship (Lattiz)
Deeply understand customer needs and be able to translate this into actionable communication insights and content.
Work in tandem with the HORECA/Coffee & Tea channel teams to ensure relevance of branding and communication assets.
Ensure the consistency of all communication (Hero, Hub, Hygiene) with the brand guidelines: both at the time of development and execution in market.
Brand Operations: Prepare content and lead project team meetings, budget tracking, and be the key contact point for local sales teams.
Communication and Activation Development (Lattiz)
Lead the acquisition of customer and machine placement (via lead generation)
Lead Always On content development & validation across multiple countries.
Lead message strategy and customer journey development to build multifunctional toolkits.
Lead development and production of marketing assets and experiences in support of the sales teams (e.g. Key Customer Activations, Brochures, Sales Training, Fairs, etc.)
Lead alignment of cross functional toolkit to overall message strategy.